11 best agency management software picked for 2025
Discover the best agency management software of 2025 to optimize your daily workflows, foster client relations, and boost your agency's growth.
Poor client management is every agency's nightmare.
It leads to scope creep, misaligned expectations, and lots of time and resources wasted. Every hour spent on tasks outside the project scope is literally eroding your profit, slowing down your agency's growth.
To improve client management, you need a client management system — a central place where you can manage workflows and interactions with your clients from a project’s beginning to end. The right client management system for a small-sized agency is easy to use and has the core features needed for streamlining your agency’s internal and external workflows. Based on these factors, we’ve highlighted nine different client management systems plus their specific use cases for small-sized agencies.
What is agency management software?
Agency management software, often referred to as agency client management software, is a platform designed to streamline the daily operations of running service-based businesses like marketing agencies, advertising agencies, and digital marketing agencies alike. It's a project management tool specifically tailored to meet the unique needs of agencies, ensuring seamless project planning, efficient execution, and robust client interaction.
From client portals to automatic subscription billing, the best agency management software gives teams the flexibility and accessibility they need. It often includes a variety of features designed for creative teams, such as task assignments, notifications for deadlines or updates, drag-and-drop functionality for easy task management, and an intuitive interface for effortless navigation.
A robust agency client management software serves as a comprehensive project management software. It offers integrated tools for tracking project timelines and budgets, generating reports, managing resources, and more. It also facilitates collaboration through features like shared docs, enabling teams to work together more efficiently.
These tools offer a built-in timesheet functionality, allowing agencies to accurately track and manage billable hours, essential for profitability and productivity. Additionally, many agency management systems offer API capabilities, enabling them to integrate with other software solutions that an agency might be using, further enhancing their functionality and usefulness.
In summary, agency client management software is an all-in-one solution to meet agency needs, providing the infrastructure required for effective project management, collaboration, and client interaction. With such a tool, agencies can operate more efficiently, deliver superior service to their clients, and drive their success forward.
Now let’s get into our list!
11 best agency client management software in 2025
Here are our top picks for the best agency management software:
Let’s dive deeper into each one.
1. Copilot
- Best for: Building customizable client portals and workflows
- Pricing: Starts from $39 per month (billed annually)
Copilot eliminates the need for multiple client management tools by providing a central hub for managing projects, collaborating with clients, and automating time-consuming routine tasks like invoicing, file sharing, and sending receipts.
After closing a new client, you can add them to your client collaboration portal and share your contract, invoice, and onboarding documents right in the application. Likewise, your client can complete the necessary documentation and make the required payment without leaving the client management system.
When the actual project kicks off, the client can track its progress via the Tasks app or through embedded Asana and ClickUp Kanban boards for real-time updates, limiting the number of work hours that your team spends on providing manual day-to-day project information. This improves collaboration, which strengthens your client-agency relationship.
If your clients have any questions or require clarification, they can send a message via the in-app chat or schedule a meeting using Copilot’s Calendly extension.
Core features:
- In-app messenger
- File manager
- Form builder
- Tasks app
- Contracts app
- E-signature application
- Extensions for third-party apps, including Asana, Databox, Calendly, etc.
Rating and reviews
- G2: 4.8 out of 5 stars (from +189 user reviews)
- Capterra: 4.7 out of 5 stars (from +22 user reviews)
2. Monday.com
- Best for: Agency client task management
- Pricing: The team plan starts at $12 per user/month
Monday.com connects all the moving parts of your business operations — from teams and tools to processes — to a central workspace.
Once you set up your agency’s Monday.com workspace, you can seamlessly integrate all the tools used for running your agency, including Slack, Zoom, Google Drive, Trello, and Salesforce, for easy access. After this, you can add new projects to your workspace using the fully customizable templates and assign project sub-tasks to your team members automatically.
In addition, Monday.com has user-friendly project dashboards and Gantt charts that enable you to track the status of different tasks and monitor the overall project execution in real time.
Core features
- Project templates
- Team collaboration features like in-app messengers, file sharing, and activity logs
- Dashboards for reporting
- Extensions for third-party integrations
- Task automation
Rating and reviews
- G2: 4.7 out of 5 stars (from +12,671 user reviews)
- Capterra: 4.6 out of 5 stars (from +5,348 user reviews)
3. ManyRequests
- Best for: Design and creative agencies
- Pricing: Starts at $99 per month
ManyRequests is a client portal software that helps agencies and freelancers simplify all parts of their business. It centralizes client management, project tracking, billing, and communication in one place. Agencies can use ManyRequests to send proposals, create custom client portals, manage service requests, automate billing, and communicate with clients seamlessly so you have a headache-free workflow and provide your services accurately and on time.
The platform is best for design agencies, creative professionals, and service businesses in the marketing space. And it’s for teams of all sizes — whether you’re a small agency or a big company looking to get more efficient.
Core features
- Client portals: Create branded portals to make life easier for your clients and service delivery smoother.
- Checkout forms and billing: Build custom checkout forms, one-off or subscription services, and automated billing.
- Project management: Manage client requests, assign tasks to team members, and track progress.
- Time tracking: Track billable hours and team productivity for accurate invoicing and resource allocation.
- Integrations: Connect with Zapier, Loom, and ActiveCampaign to supercharge your workflow.
ManyRequests does run on the higher side when it comes to pricing, so if you’re looking for a similar tool at a more affordable budget, you can also check out other tools like ManyRequests.
Rating and reviews
- G2: 4.5 out of 5 stars (from +1 user reviews)
4. Service Provider Pro
- Best for: Small SEO marketing agencies
- Pricing: Starts from $129 per month
Service Provider Pro (SPP) streamlines your sales funnel so you can organize and scale your agency’s productized services efficiently.
SPP automates your agency’s sales process. For example, your clients can directly purchase your service packages or subscription plans at any time using the one-click checkout button embedded in your website. After completing payment, they’ll fill out an intake form as part of the onboarding process. The information in the intake form is used to automatically generate a profile for the client in your SPP-powered customer portal.
When clients log into the customer-facing part of your portal, they’ll access the full history of their orders, reports, and payments. And they can also modify the information on their profiles, including adding a new payment method or updating their billing address.
Core features
- In-app client messenger
- Google Analytics integration
- Built-in referral system
- Billing and order management
- Helpdesk tool
Rating and reviews
- G2: 4.4 out of 5 stars (from +7 user reviews)
- Capterra: 4.9 out of 5 stars (from +10 user reviews)
5. Wrike
- Best for: Team collaboration for larger agencies
- Pricing: Includes a free plan, then starts at $10 per user/month
Wrike simplifies task management, making it easier for your team to work together to execute projects successfully.
Wrike has several templates, view options, and integrations that you can use to customize your team’s workspace as you deem fit. For example, you can view tasks on a Kanban board, calendar, or Gantt chart, depending on your preferences. You can also use the multiple views feature to track project updates across your entire team.
Wrike allows you to automate your agency’s approval processes, eliminating the back and forth, and improving team productivity. Team members can request a review of their project deliverables right in the collaboration workspace, and you can provide feedback via live editing, so everyone stays in the loop. You can also mention stakeholders in these documents directly and assign sub-tasks to them.
Core features
- Project templates and forms
- Customized dashboards
- File sharing
- Project management Kanban boards and Gantt charts
- Scheduling and time tracking
- Live editing
Rating and reviews
- G2: 4.2 out of 5 stars (from +3,731 user reviews)
- Capterra: 4.3 out of 5 stars (from +2,741 user reviews)
6. Capsule
- Best for: Agencies that just need a CRM
- Pricing: Starts at $21 per user/month
Capsule simplifies contact management by providing a central workspace for tracking sales opportunities. You can import new contact information from Outlook, VCard, and Google Sheets into this workspace. You can also integrate third-party apps like Zapier and use this tool to connect your CRM to your phone answering services — allowing you to see the entire history of your customer interactions, including email, calls, files, and notes, in one place.
It also has a sales pipeline dashboard that enables you to track your monthly sales performance and identify new opportunities.
Core features
- Sales pipeline dashboard
- Calendar and task management tools
- Integrations to Outlook, Mailchimp, Google Workspace, etc.
- Sales analytics and reporting
- Two-factor verification
Rating and reviews
- G2: 4.7 out of 5 stars (from +365 user reviews)
- Capterra: 4.5 out of 5 stars (from +161 user reviews)
7. Productive
- Best for: Consultants and agencies
- Pricing: Starts at $11 a month for 1 user
Productive allows you to manage each of your projects like separate entities — improving budget forecasting and resource planning. When you’re setting up a new project to Productive’s client portal, you can add the budget and the total number of billable hours — whether you’re billing by the hour, adopting a fixed rate, or retainer pricing.
As the project progresses, Productive tracks billable and non-billable time against services, so you’re sure that you’re not overspending or underspending your budget. In addition, you’ll get an automatic warning when you’re at risk of overrunning your budget. With this, you’d know how profitable your project is from day one and plan to minimize losses on time.
In addition to profit tracking, Productive allows you to schedule tasks in different views, including a calendar view, board view, and Kanban view. You can add clients to their projects so they can monitor the project’s progress directly, and you don’t have to spend time on routine updates.
Core Features:
- Time tracker
- Insights library
- Budget planner
- Invoice automation
- Task manager
Rating and reviews
- G2: 4.7 out of 5 stars (from +49 user reviews)
- Capterra: 4.6 out of 5 stars (from +89 user reviews)
8. Hive
- Best for: Project management
- Pricing: Free plan available, then starts at $7 per user/month
In Hive, you can create subtasks within each task to help you stay on top of ongoing tasks and deadlines. You can add updates as comments to your task to make it easier for your team leads to follow up asynchronously. There’s also the option of switching between multiple project-tracking layouts, including Kanban boards and calendar view, to make it easier to view project progress.
Hive provides project templates to simplify your workflows and improve efficiency. It also reduces back-and-forth with clients, allowing you to achieve one-time client approvals.
Core features
- In-app messenger for team collaboration
- In-app email feature
- Third-party app integrations (Google Drive, Teams, Slack, Salesforce)
- Time tracker
- Recycle bin
Rating and reviews
- G2: 4.6 out of 5 stars (from +577 user reviews)
- Capterra: 4.4 out of 5 stars (from +207 user reviews)
9. Keap
- Best for: Lead automations
- Pricing: Starts at $299 per month for two users and 1,000 contacts
Keap helps you to automate routine tasks like lead capture and lead nurturing, so you can focus on your core business operations. Prospects who wish to learn more about your services can fill out the simple lead capture form on your website, landing pages, or social media platform. Once their contact information is registered in your client management system, Keap automatically sends follow-up emails to nurture their interest in your services and convert them into paying customers.
You can also set up marketing automation for existing customers to drive repeat business for your agency. For example, you can send promotional emails regarding discounts and send automatic invoice reminders or referral requests.
Core features
- Text and email marketing
- Automatic lead capture
- Contact management
- Lead nurturing
- Marketing analytics and reporting
Rating and reviews
- G2: 4.7 out of 5 stars (from +49 user reviews)
- Capterra: 4.6 out of 5 stars (from +89 user reviews)
10. Bonsai
- Best for: Freelancers and small agencies
- Pricing: Starts at $15 per user/month
Bonsai is a CRM, invoicing, and contract management platform for freelancers and small agencies. It’s the first tool I started my service business with as a freelancer.
It has all the tools you need if you’re a contractor or freelancer — things like time tracking, service contracts with e-signatures, and invoicing and payments.
Core features
- All in one platform to manage your entire service business
- Contract and invoice templates
- Recurring payments and retainer setup
- Proposal generation
Rating and reviews
- G2: 4.3 out of 5 stars (from +101 user reviews)
- Capterra: 4.6 out of 5 stars (from +88 user reviews)
11. Zendo
- Best for: Freelancers and small agencies
- Pricing: Free for 1 user, then starts at $49 per month
Zendo is a productized service platform that helps you optimize your service business by turning it into a productized business. This means you can create different service menus and sell your services like an ecommerce product.
This works really well for creative agencies that produce websites or content that is ready to be made. I wrote a separate article on examples of these types of companies, so I won’t get too much detail about productized agencies here.
Just know if you’re a small creative agency, this a platform you should look into.
Core features
- Quotes and invoices
- Order forms
- Intake forms
- Client portals
- Zapier integration
Rating and reviews
- G2: 4.9 out of 5 stars (from +10 user reviews)
- Capterra: 5.0 out of 5 stars (from +1 user reviews)
How to choose the best client management system for your agency
The right client management system is the key to building a high-performing agency. It will help you take care of bottlenecks that can reduce your agency’s performance and make it harder for you to scale your productized services. High performance is crucial for small agencies that need to get the maximum benefits from their business spend.
The most important things to consider when choosing a client management system are your business goals and needs. For example, if you want to better utilize your budget and improve profitability, then investing in a client management platform like Productive might be a good idea. On the other hand, software like HoneyBook and Capsule can help smooth your sales process so you can close clients faster.
If boosting client collaboration is your priority — and it should be because great collaboration improves client retention — then Copilot is the best client management system for your agency. Copilot helps you to streamline your agency’s processes and deliver a unified client experience to your customers — all in one place. And you can create a client portal in just five minutes.
See how Copilot can improve your agency’s client experience here.