How Portal Helps You Improve Client Retention

In this article, we'll show you how Portal can improve client retention for your agency.

How Portal Helps You Improve Client Retention
Photo by KOBU Agency / Unsplash

Retaining customers is one of the hardest parts of running an agency. Apart from dealing with fierce industry competition, many agencies struggle with gathering client feedback, engaging customers, and managing their expectations — all of which make it difficult to earn your clients’ trust, so they can keep patronizing your business.

Portal’s client collaboration platform can help you improve customer retention for your agency. It provides an all-in-one platform for managing the project workflow and communicating with your customers, which strengthens your agency-client relationship.

1. Portal provides the ability to collect seamless customer feedback

The ability to collect seamless customer feedback improves retention because it shows the customer you value their feedback, which means you should be collecting (and requesting) customer feedback regularly. Through consistent customer feedback, you'll discover what clients think about your processes, productized services, and overall delivery and identify any lapses that need to be fixed to improve customer satisfaction. And 92% of satisfied consumers are more likely to make repeat purchases, according to the Salesforce State of the Connected Customer Report.

Portal helps you gather and manage customer feedback seamlessly. You can create and embed support forms in the collaboration portal for collecting client feedback. Clients can submit support tickets directly to your customer success team via the forms.

Image Source: Portal

Your customers can also send direct, real-time feedback right to the client collaboration portal using the in-app messaging feature. The client’s messages go to the point of contact (POC) who you’ve previously assigned to the client’s account in Portal.

Image Source: Portal

The point of contact can respond to the customer using the in-app messaging platform or record a quick video on Loom and embed it in the client portal via the Loom extension.

Image Source: Portal 

2. Portal makes your processes more transparent

Transparency helps the client to better understand your agency's processes and be clear on the next steps — increasing trust and brand loyalty. According to the 2019 Edelman Trust Barometer Special Report, “8 in 10 consumers will continue to buy a brand they trust, even if another brand suddenly becomes hot and trendy.”

With Portal, clients can easily monitor different stages of the project’s execution to know how far you've come and what's left undone. You can embed kanban boards from tools like ClickUp, Airtable, and to the collaboration portal, making it easy for clients to track their project's progress and the status of different tasks. You can customize the boards to include information like due dates, images, and other important details.

Image Source: Portal
Image Source: Portal 

3. Portal makes project management more efficient

Efficient project management increases the chances of completing the project on time and within budget. In addition, the project is better organized, making it easier for customers to work with you — all of which culminates in a positive client experience. Ninety-four percent of customers who enjoy a positive client experience are likely to patronize that brand again.

Portal provides a central collaboration workspace where you can manage the project execution from start to finish. You can onboard clients easily in the client collaboration portal by sending them contracts, invoices, and onboarding forms.

As the project progresses, you can provide updates, send files to clients for review, request feedback, and share performance reports — all in one place. For example, Portal allows you to add a Databox dashboard and Google Data Studio dashboard for streamlined performance reporting.

Image Source: Portal
Image Source: Portal 

4. Portal improves customer engagement

Companies that successfully engage their customers can reduce customer attrition substantially. Customer engagement strengthens the agency-client relationship, transforming your customers into strategic partners in the project execution process. When a client forms a strong bond with your agency, they would likely become a repeat customer.

Portal allows clients to be actively involved in the project’s execution from start to finish. Once the client is added to your agency’s collaboration portal, they get a bird’s-eye view of the project’s progress via the project tracking and analytics dashboards. They can receive and review files there and also use the in-app messaging feature to provide feedback, insights, and suggestions that improve the project’s execution.

If customers require extra clarification or information, they may book a meeting using a tool like Calendly right in the client collaboration portal. Portal allows you to add the Calendly extension to your client portal, so it’s easy for customers to schedule time with you.

Image Source: Portal 

Portal creates great client collaboration

Great client collaboration creates a strong client-agency partnership in which your clients feel their voices are heard, and they can trust you.

Portal can help you achieve that level of client collaboration. We provide a central platform for communication, feedback, project updates, and client management. Manage every aspect of your administrative processes, including invoicing, issuing receipts, and sending contracts and onboarding documents.

It’s better for your clients, too. They’ll get a personalized dashboard where they can monitor the project’s progress, and they can request clarification or provide feedback via Portal’s in-app messaging feature. Ready to boost your agency’s client retention through great collaboration? Try Portal for free today.