7 best white label software for tech agencies in 2024

As a business owner or entrepreneur, you might have found yourself in a situation where you need (or want) to offer software solutions to your clients, but developing them in-house is not feasible due to resources, time, and expertise constraints.

This is where white-label software comes into play.

If you're looking to save time, resources, or don't have the technical know-how to build certain features within your products and services, leveraging white-label software is the solution you've probably been looking for. It allows you to offer high-quality software solutions to your clients without the need for extensive development work on your end.

In this article, I'll go over a handful of different white-label software tools you can use to woo your clients (they won't even know you’re using a different tool to build your own!).

Whether you're a marketing agency, a consultant, or a software reseller, these tools will help you streamline your operations and scale your business more efficiently. Alright, let’s get started.

What is white-label software?

White-label software refers to a software service or product that is created by a company (the developer) and designed to be rebranded and redistributed by other companies (the reseller). The end user of the software generally does not know that the software was originally created by a different company.

The purpose of white-label software is to allow businesses to build products and services faster, without having to rely on expensive resources to build certain features. In this article, I’ll go over some popular tools that other businesses use as white-label software.

7 best white-label software for startups

Here are my favorite white-label software tools:

1. Copilot
2. SocialPilot
3. Paddle
4. AgencyAnalytics
5. Gusto Embedded Payroll
6. Refersion
7. beehiiv

Alright, let’s dive deeper into each of these tools.

1. Copilot

• Best for: Creating client portals
• Pricing: Starts at $29/month, but $119/month for white-labeled solutions

Copilot is a client portal software that allows you to create custom, white-labeled client experiences. With Copilot, you can manage your entire service business or agency. It’s equipped with built-in apps like messaging, client contracts, client onboarding, client billing and invoicing, file storage, and more.

You can also integrate your favorite third-party apps with Copilot so you can bring all of your tools under one roof.

But if we are talking about white-labeling specifically, with Copilot’s Enterprise plan, you can create client dashboards with your client’s own branding (or your own branding). This way, your service business feels more like a piece of software. And your clients will be impressed with your ability to build tools to help you manage your client relationships.

Top features of Copilot

Here are some of Copilot’s most popular features:

• Client billing tools that allow you to create branded invoices or recurring subscription payments.
• Personal and user-friendly client portals that you can customize to each individual client you work with.
• Integrated messaging and file storage that allows you to communicate with your clients, send and receive contracts, and securely store relevant files related to your services.

Limitations of Copilot

Here are some of the limitations of Copilot:

• You need to upgrade to an Enterprise plan to remove the Copilot branding and give your portals a white-label feel.
• Some app integrations are not native (yet) and require you to use a tool like Zapier or Make to make them happen.

Reviews of Copilot

Here’s what real customers of Copilot have to say about the platform on third-party review sites:

• G2: 4.8/5 star rating (from +150 reviews)
• Capterra: 4.9/5 star rating (from +20 reviews)

2. SocialPilot

• Best for: Creating social media management tools
• Pricing: Starts at $30/month, but white-label features start at $200/month

SocialPilot is an AI-powered social media management platform designed to help businesses plan, schedule, and manage their social media content in one place.

Their white-label solution allows businesses to customize and rebrand their social media tooling so you can give your clients the impression that your company built the tools.

This is a great platform if you manage social media accounts of many different businesses, or you run a social media agency. However, it is important to note that to unlock white-labeling functionality, you need to upgrade to their Agency+ plan — which will run you $200/month (or $170/month billed annually).

Top features of SocialPilot

Here are some of SocialPilot’s most notable features:

• Seamless client onboarding features with autonomous account setup.
• Personalized platform with your own custom logos, URLs, and color schemes.
• Easily generate analytics reports to give your clients a cohesive view of their performance.

Limitations of SocialPilot

Here are some of SocialPilot’s potential limitations:

• Some users claim its reporting features are a bit limited for larger enterprises.
• Some users have reported a few bugs in their scheduling features.

Of course, take all of these with a grain of salt, and be sure to test the platform out yourself and come to your own conclusions.

Reviews of SocialPilot

Here’s what users of SocialPilot rate the platform on software review websites:

• G2: 4.5/5 star rating (from +775 reviews)
• Capterra: 4.4/5 star rating (from +365 reviews)

3. Paddle

• Best for: Automating billing operations
• Pricing: Pay-as-you-go (5% + 50¢ per checkout transaction)

Paddle is a payment infrastructure platform that allows businesses to create their own payment and billing operations in their applications.

Integrating billing features into your product can be a stressful thing to go through. From dealing with fraud payments, refunds, taxes, and more, creating your own payment infrastructure is hard. Outside of just payments, you also need to think about email notifications (like when a customer’s payment fails), payment analytics, and overall customer retention initiatives.

It’s safe to say that building out your own custom payment operations is hard. And that’s why a platform like Paddle exists. Now, you can use Paddle’s service to white-label your own billing operations into your products.

Top features of Paddle

Here are some of Paddle’s notable features:

• A full payment suite equipped with integrated payments, subscriptions, billing, and tax compliance.
• Merchant of record features that manage sales tax, compliance, fraud prevention, and revenue reconciliation (through their ProfitWell product).
• Analytics features (through their ProfitWell app) that allows you to make data-driven decisions.

Limitations of Paddle

Here are some of the potential limitations of Paddle:

• Paddle can get expensive when dealing with a high volume of payments.
• The learning curve of Paddle can be high if you don’t have a technical background.
• While most generally view the product as great, some have reported a lack of customer care.

Reviews of Paddle

Here’s what users of Paddle say about the platform on online review sites:

• G2: 4.5/5 star rating (from +167 reviews)
• Capterra: 3.6/5 star rating (from +14 reviews)

4. AgencyAnalytics

• Best for: Creating reporting dashboards
• Pricing: Starts at $79 per month, but fully white-label solutions require you to contact sales

AgencyAnalytics is an analytics platform designed for marketing agencies. The tool allows you to create white-label dashboards and reports for your clients. You can also host dashboards on your own domain, create different white-label profiles, and even offer a branded mobile app (quite impressive).

AgencyAnalytics also supports automated reporting and can integrate with over 80 different marketing channels — allowing you to bring all of your marketing data into one place.

Top features of AgencyAnalytics

Here are some of AgencyAnalytic's top features:

• Custom branding that allows you to create reports that match your own agency or your client’s brand.
• A mobile app that allows your clients to view their reports on the go, on their own time.
• User-friendly, drag-and-drop report builder that makes it easy to create custom reports.

Limitations of AgencyAnalytics

Here are some of the potential limitations of AgencyAnalytics:

• White-labeling options are limited based on pricing tiers. To unlock all features, you need to contact their sales department for a custom quote.
• The learning curve for integrating your data might take a while if you’ve never used other analytics tools like Looker Studio (for example).

Reviews of AgencyAnalytics

Here’s what users of AgencyAnalytics rate the platform on online review sites:

• G2: 4.7/5 star rating (from +305 reviews)
• Capterra: 4.8/5 star rating (from +113 reviews)

5. Gusto Embedded Payroll

• Best for: Building payroll into your product
• Pricing: You’ll need to contact them for custom pricing

Gusto Embedded Payroll is a white-label version of Gusto’s original payroll and HR management software. Their Embedded feature is an API that allows you to create flexible payroll features for your products.

It lets you manage payroll compliance, employee payments, and payroll processing for your employees. So if you’re looking for an in-app payroll service, this is definitely a platform to look into.

Top features of Gusto Embedded

Here are Gusto Embedded’s notable features:

• Flexible and customizable payroll solutions that allow you to create frictionless in-app payroll services.
• Easily integrates with other platforms and tools so you can create payroll services into your products and services.
• Great customer service that is invested in the success of your business.

Limitations of Gusto Embedded

Here are some of the potential limitations with Gusto Embedded:

• A steep learning curve as it requires knowledge of coding and APIs.
• Can be expensive depending on the use case and customization options.

Reviews of Gusto Embedded

Because Gusto Embedded is such a niche solution, there aren’t any public reviews of it on third-party review websites. However, there are reviews of their main Gusto product:

• G2: 4.5/5 star rating (from +2,027 reviews)
• Capterra: 4.6/5 star rating (from +3,887 reviews)

6. Refersion

• Best for: Creating a branded affiliate program
• Pricing: See Enterprise pricing

Refersion is an affiliate management platform designed for businesses that want to create an affiliate program for their products and services. The tool allows you to give your affiliates their own custom referral links to help promote your business.

If people purchase your products through one of your affiliate’s links, Refersion will track its performance and automatically give your partners a commission based on the rules you set.

From tracking affiliate performance, managing different campaigns, automating payments, and integrating with ecommerce platforms like WooCommerce and Shopify, Refersion allows you to create a robust partner program that will help you scale your customer base. And if you upgrade to their Enterprise plan, you get the benefit of having a white-label solution so your partner program will fit the overall branding of your business.

Top features of Refersion

Here are some of Refersion’s notable features:

• Attribution with first-party tracking that allows you to accurately track commissions to the right partners.
• Discovery tools that allow you to find and recruit new affiliates into your program.
• Reporting tools that give both you and your affiliate an accurate view of how their campaigns are performing.

Limitations of Refersion

Here are some of the potential limitations of Refersion:

• The price of Refersion can become a lot if you are processing a lot of transactions. The more you make, the more you pay.
• White-label features are only available with their Enterprise plan.

Reviews of Refersion

Here’s what customers of Refersion have to say about the platform on online review sites:

• G2: 3.5/5 star rating (from +21 reviews)
• Capterra: 4.2/5 star rating (from +56 reviews)

7. beehiiv

• Best for: Email newsletters
• Pricing: Starts at $99 per month for white-labeled features

beehiiv is an email marketing and newsletter platform created by early employees at the popular media company, Morning Brew.

The platform allows you to easily create a newsletter for your business, monetize it through its ad network, and grow your email list with its growth features. The tool is arguably one of the fastest-growing newsletter platforms out there right now.

The great thing about beehiiv is that it is free to start using. However, if you want to remove the behiiv branding, use a custom domain for your email, and give your newsletters a custom white-labeled feel, you’ll need to upgrade to their Max plan.

Top features of beehiiv

Here are some of beehiiv’s most popular features:

• Growth features like a referral program and “boosts” that allow you to grow your email list.
• Detailed email analytics that allows you to view the performance of your emails and where your newsletter subscribers are coming from.
• An ad network that allows you to easily monetize your newsletter from sponsorships.

Limitations of beehiiv

Here are some of beehiiv’s potential limitations:

• Some users have reported issues with email deliverability.
• Email analytics can be delayed during high email-sending days and times.

Reviews of beehiiv

Here’s what customers of beehiiv have to say about the platform:

• G2: 4.8/5 star rating (from +6 reviews)
• Capterra: 4.5/5 star rating (from +4 reviews)

Conclusion

That wraps up our list of the best white-label software tools for businesses and startups. Whether you're looking to create client portals, social media management tools, billing operations, reporting dashboards, payroll services, affiliate programs, or email newsletters, there’s always a white-label product that can help you get the job done faster and more efficiently.

By leveraging these tools, you can focus on growing your customer base and providing the best experience for your users. However, keep in mind that while these tools can be powerful, they often come with their own set of limitations as well. It’s important to evaluate the pros and cons of each tool and think about the long-term goals you have for your business.

So whether you’re looking to build internal tooling to streamline your admin work, or you’re looking to build more customer-facing features, it’s definitely worth giving these tools a try. With the right solution in place, you can reap the benefits of being a reseller while also impressing your clients along the way.